Level Up the Brand
Checkpoint XP wanted to level up their visual identity. They want to redesign the brand for a more youthful and fresh look unique to this sector.
Reach the Gamers
Ensure that the brand and visual identity connect with young adults and college students. Need to be competitive in the video gaming market. Bring esports news and updates that encourage engagement from esports fans. Create a full brand guide with not only logos, colors and typography, but additional brand assets like patterns and textures. Present a specific image treatment for brand consistency across various touchpoints.
CXP Enters the Chat
A visually impactful brand with a youthful punch in the video gaming space. The name is shortened to CXP for a modern and sharp wordmark. Neon green and pink were introduced as additional brand colors that capture and excite young audiences.
