This year’s event is a big deal, and the brand wants a special anniversary mark to celebrate the milestone. Along with that, there’s a chance to create a fresh look and vibe for the whole event! Make sure to keep the classic red, white, and blue color scheme so longtime fans still recognize the brand. At the same time, give it a modern, trendy twist to attract new audiences and keep things feeling fresh.

The "Blue Jeans" style is all about that handcrafted, festival vibe, drawing inspiration from printmaking with letterpress and engraved textures. We kept close to the classic red, white, and blue color scheme to connect with the military audience. And to tie it back to the original logo, we kept the signature guitar pick shape and added a guitar strap as a banner in the 10th anniversary logo.